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Creating a corporate identity for Anime.com presented a special challenge: the target market comprised a wide demographic group - from young Hello Kitty fans to their parents, who grow misty eyed at the thought of Astro Boy or Speed Racer. Our solution? A versatile logotype that works in concert with a gamut of styles. To play up the breadth of our client's market, we created a strong, simple logotype and then whimsically merged it with different visual motifs reflecting all aspects of Asian pop culture, from offbeat bubble gum package designs to graphic elements from Japanese comic books. |
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